Wednesday, April 23, 2008

What type of Opportunities are People Looking For?

In today's economic and environmental uncertainty, people are stressed over their future. You hear it in the news each and every day. What happens when the price of gas reaches that tipping point to where families can no longer afford their summer trip or worse the company they work for is impacted directly, or indirectly, from gas prices and faced with having to cut hours or even worse, jobs? And honestly, what industry is not affected by these new economic challenges? Where can people turn to get an infusion of cash without spending an additional 8 hours working a second job? Or a 3rd job… Does one have to find a belittling job to make extra cash? And what if that threat of loosing a job becomes a reality? What back-up plan do they have to replace that income? But even scarier, can that back-up plan even work… how does one find the truth? Can one really believe the pitch made by the business, the head hunter or even the recruiter? Is there risk… what is that risk?

There are so many different companies offering "Great Opportunities", looking for people who are stressed and need to add extra income to help them get by, or to help the business owner which already has more than they can handle with their hectic schedule. Here is the challenge… just how many of those business opportunities focus in only one area or market? Most if not all, and even if that company is strong today, how vulnerable is their market or industry to the impact of an uncertain economy, gas prices, or even the marketplace itself? Will their product or service go out of favor with the buying consumer or will the same consumer continuously purchase from that company over the long term? Is their product or service consumable? Does that great opportunity actually have a proven success record? What is their profit margin… do they have a profit margin or does the opportunity rely solely on individual's ability to get as many people as possible to sign up into some sort of program in order to make money rather than an actual business model that moves products or services to the end consumer?

It simply amazes me just how many different opportunities I look at on a monthly basis. My email box receives hundreds of these opportunities each month. Like so many successful entrepreneurs, I keep my eyes and mind open. To be successful in any venture, one must be able to evaluate every suggestion, every submission, every introduction no matter how painful if for no other reason than to make an intelligent comparison between companies, organizations, opportunities, etc.

Like many I too bounced around between a few "Great Opportunities" in my earlier years only to be disappointed. This was necessary for me because I was learning! By accident however I identified a company in 2000 that had the most profoundly different business model I had ever seen. My background is in research and analysis and after 2 years of researching this company I came to the conclusion that it will be a very long time before another company has the capability, or the genius, in developing a business model having a foundation with the stability and resourcefulness as that found with an UnFranchise®.

How many malls have you ever visited in your life? Think about the owner(s) of your favorite mall… now think of the financial security from owning that mall. Yes, it will be dependent upon its location, but if it is in a good location the stores within that mall will be successful… or will they? Does the owner of the mall have any monetary interest with any of the stores in that mall? Probably not however the owner of the mall gets paid nonetheless. What is the financial impact to the mall owner if a store fails in that mall? Not nearly as much as that of the store owner does it.

If you take that concept of owning a mall or a group of malls into a virtual environment where one owns 1 or more malls with profits being generated as a result of customers purchasing from those malls and/or distribution channels that would be a pretty good concept would you not agree? Well that concept has been a reality for a few years now, and the company responsible has surpassed the one company which used to have the most skews on the internet, Amazon.com. With over 36 million products and services available to over 3 million of their preferred customers, companies are beginning to compete on their sites for those customers. This is a huge advantage for consumers and business owners alike; and for the very first time in history it is a huge opportunity for individuals who wish to leverage off high tech resources, a verified marketing strategy, and an ingenious and proven business model. Since opening their doors in 1992, this company, Market America, has had continuous quarters of growth. A record rare if even matched in today's economic uncertainty.

It is no longer a matter of whether or not one can succeed in business, it is a matter of which industry one wishes to succeed in. With over 13 vertical markets to build from, anyone can investigate, evaluate and if they wish, customize a rock solid business and never have to worry if the economy is going to have an adverse effect on their ability to increase their bottom line or establish a reliable and resolute back-up plan.

This is the new era in product brokering based upon One-to-One Marketing & Mass Customization. Simply the most powerful marketing company to have ever been developed with profit margins ranging anywhere from 30% to well over 100% depending on the industry of choice to major in… people owe it to themselves to get more information and see how successful businesses are developed adding value to their lives, their business, and more importantly in securing their family's future. Financial security comes in the form of diversification; the ability to be agile yet secure at the same time. So what is it that people you know really looking for and where will they go to find it?

1 comments:

Kevin Mastaw said...

Great Post! I've been on board with Market America, now, for 5 years. It's incredible how they've grown in that short period of time - and for the better. They keep making it easier to start the business and more profitable for those of us who started awhile back.

For example, when I started my business in 2003, I had to pay $140 for the web portal. (And there were only about 20 affiliate stores) Now, you get the portal with your subscription - and there are over 2000 big name stores!

I also had to pay for ecommerce, separately. Now, that's part of the portal. I could go on and on but you get the point.

(Oh, I'm making very good money, too, by the way.)